Factorr was asked to temporarily transform the physical meeting environment of Deloitte’s Amsterdam office according to four main requirements. First, the location had to be turned into an inspirational space drawing a picture of what hybrid working systems would look like in practice. Second, the Hybrid Meeting Floor had to feel like a laboratory, inviting employees to experiment and test emerging technologies and solutions. Third, the new space had to prove how Deloitte manages to adopt to the ongoing changes in the world. Lastly, the environment had to be memorable and create a buzz among Deloitte employees, becoming the talk of the (virtual) town. The whole transformation had to be built and broken down without damaging the permanent building structure.

The Hybrid Meeting Floor consisted of a 1,000 m2 test-zone with 10 high-tech experiments such as remote controller robots, VR, and green screen rooms. As part of our concept, we designed and created several (digital) communication materials, a campaign website, a dashboard, a key visual image, as well as illustrations for technical manuals.